One subdomain, every location.
Per-location URLs, per-location ad campaigns, per-location analytics — all stitched into a single brand. Built for 2- to 50-location restaurant chains.
- yourname.dineroute.com is the umbrella. The root URL is your brand-aware location picker.
- Per-location URLs underneath: /southlake, /uptown, etc. Each one a full smart link.
- Per-location Conversion Labels in Google Ads + per-location ad creatives that point to per-location URLs.
- Cross-location analytics roll up to the brand dashboard.
The location-attribution problem nobody else solves.
A 4-location chain running Meta ads has a specific tracking problem most other tooling ignores: they want to optimize ad campaigns per location, not at the brand level. The reason is simple — the diners ordering in Southlake are not the same diners ordering in Fort Worth/Clearfork, and the ROI on a Dallas Uptown campaign has nothing to do with how the Fort Worth campaign is doing.
Generic smart-link tools force you into one URL per "account," meaning a 4-location chain has to either (a) run 4 separate Linktree-style accounts with no shared analytics, or (b) run one shared account and lose all per-location attribution. Neither works for paid ads.
DineRoute solves this by giving each brand a single subdomain (yourname.dineroute.com) with N per-location URLs underneath. Per-location URLs carry the right Conversion Label and UTM parameters. Per-location analytics flow into the brand-level dashboard. The diner experience stays unified — every location wears the same brand identity.
One brand, N locations, all stitched together.
Same auto-populate flow per location — but the brand-level shell stays consistent.
One subdomain for the brand
yourname.dineroute.com is the umbrella. The root URL is your brand-aware location picker. Diners landing here see all your locations on a single map-driven page.
Per-location URLs underneath
yourname.dineroute.com/southlake, /uptown, /preston-center, /clearfork — each one a full smart link with that location's ordering platforms, hours, address, and phone.
Per-location pixel + analytics
Each location can have its own Meta Pixel ID, Google Ads Conversion Label, GA4 stream, and TikTok Pixel — or share one brand-level ID. Per-location analytics rolls up to the brand dashboard.
Four locations on malai.dineroute.com.
A real multi-location restaurant chain running this exact setup today. Modern Thai/Vietnamese, DFW metro, 4 locations under the Malai Kitchen brand. The root URL (malai.dineroute.com) is the location picker; each location has its own ordering URL.
malai.dineroute.com/uptownmalai.dineroute.com/preston-centermalai.dineroute.com/southlakemalai.dineroute.com/clearforkAdding Clearfork took 90 seconds. I expected an hour.
Where most platforms break down for chains.
The multi-location story is where every other smart-link tool stops being useful. We built specifically for it.
| Capability | DineRoute | Generic link-in-bio |
|---|---|---|
| Single subdomain for the brand | yourname.dineroute.com | Linktree forces /yourname/ |
| Per-location URLs | /southlake, /uptown, etc. | Manual per-location accounts |
| Per-location ordering platform list | Auto-detected from Google Places | Manual link entry per location |
| Per-location Conversion Labels | Built-in, one Conversion ID | Separate accounts or no per-loc data |
| Cross-location analytics rollup | Brand-level dashboard | Manual spreadsheet |
| Brand-aware location picker | Auto on the umbrella URL | List of greybox links |
| Add a new location | ~60 seconds with auto-populate | 30-60 minute manual setup |
Six questions multi-location operators ask.
How is pricing structured for multi-location chains?
The Multi plan is $39 per location per month, billed annually at $31/location. There is no minimum location count beyond 2. A 4-location chain like Malai Kitchen pays $156/month ($124/month annual) for all four. Chains with 10+ locations get Enterprise pricing.
Can different locations have different ordering platforms?
Yes. Our auto-populate detects per-location platform availability from Google Places. Your Southlake location might be on DoorDash, Uber Eats, and ChowNow; your Uptown location adds Caviar and Postmates because it is in a higher-density metro area. Each location renders only its own active platforms.
Can locations share one Meta Pixel or do they need separate ones?
Either works. The default setup is one brand-level Meta Pixel and per-location Conversion Labels in Google Ads — this matches how most multi-location restaurants buy media. Chains with very separate marketing budgets can isolate per location instead, with per-location Pixel IDs.
What does the location picker page look like?
It is a brand-aware grid of location cards. Each card shows the location name, address, a real food photo, and an "Order here" CTA. On mobile, cards stack vertically. The picker uses your brand colors and typography — same as every individual location page.
How do analytics roll up across locations?
In the DineRoute dashboard, every report can be viewed at brand level (all 4 locations rolled up) or filtered to a single location. Cross-location reports show which location is driving most platform clicks, which platforms perform best per location, and how each location's ad spend ROI compares.
Can I run a different ad campaign per location?
Yes — this is the whole point. A Dallas Uptown ad creative can point to malai.dineroute.com/uptown with a per-location UTM. The platform_click conversion fires with location_slug=uptown attached, so Meta and Google Ads can optimize each campaign against its own location's conversion data.
One subdomain. Every location. One brand.
Start with one location on Multi, add the rest in 60 seconds each. Or skip to Enterprise if you have 10+.
No credit card. 14-day trial. Cancel any time.