ABOUT

Built for restaurants, by restaurant marketers.

We built DineRoute because the restaurant attribution stack was broken and nobody was fixing it. We are a small team that runs real ad accounts. The product is what we needed.

Book a demo See it live

PRODUCT OF ANDERSON COLLABORATIVE

DineRoute is a product of Anderson Collaborative, a marketing agency in Coral Gables, Florida.

We have been running restaurant ad accounts since 2020. We have spent the back half of those years frustrated that the standard restaurant marketing stack — Linktree-style aggregators, scraped platform URLs, Pixel-only tracking — leaks attribution at every step. So we built the layer we wished existed, dogfooded it on our own clients, and then opened it up.

Anderson Collaborative still operates as a paid-media agency. DineRoute is the infrastructure underneath everything we ship.

OUR STORY

The product we wanted didn't exist. So we shipped it.

In early 2024 we onboarded Malai Kitchen — a four-location modern Thai/Vietnamese chain across Dallas-Fort Worth — as an Anderson Collaborative client. Their Meta ad campaigns were optimizing toward Link Clicks. Match Quality was 3. Cost per platform click was triple what it should have been. We knew the fix in theory: smart-link layer, server-side Meta CAPI, per-location custom data. We could not find a tool that did it well.

So we built one. The first version was a single page on malai.dineroute.com/southlake with hard-coded URLs and a CAPI integration. Match Quality hit 7 inside a week. Cost per platform click dropped 41%. We turned the page into a platform, dogfooded it on three more clients, and started selling it as DineRoute. The Malai pilot is still live — you can audit it in production right now.

We are not trying to be the next Linktree. Linktree solves a different problem, for a different audience. We are building the thing restaurant marketers should have had five years ago.

Trevor Anderson · Founder, Anderson Collaborative

WHAT WE'RE BUILDING

The honest 12-month roadmap.

We do not promise features we have not started building. Here is what is in production today, what we are shipping next quarter, and what we are betting on for 2027.

Today

Meta Pixel + CAPI, Google Ads conversion tag with gclid/gbraid/wbraid capture, GA4 Measurement Protocol, TikTok Pixel + Events API. Multi-location routing. Brand-aware smart-link pages live in production.

Next quarter

UberEats Purchase webhook for end-to-end revenue attribution. Server-side GeoIP and city-level routing. Microsoft UET integration for Bing Ads. Snapchat Pixel for brands testing the channel.

Next year

Ad-account OAuth so we can write campaigns directly from DineRoute. Higgsfield creative generation pipeline. AI-driven offer testing. Restaurant POS integration for in-store match-back.

TEAM

Small team. DFW and Miami.

We are a four-person team distributed between Dallas-Fort Worth and Miami. We work out of Anderson Collaborative LLC, a Florida LLC (EIN 84-3628405). Our day job is running paid-media campaigns for restaurants and CPG brands. DineRoute is what we ship between client calls — and what those clients run on.

We do not have a sales org. We do not have outbound. When you book a demo, you talk to the founder. When you find a bug, the person who fixes it is the same person who shipped it.

4 Team size

2 Cities

6+ Years running restaurant ads

VALUES

Three principles we will not compromise.

When the answer to a product question is not obvious, we go back to these. They have not let us down yet.

Own your data

Your Pixel, your events, your ad accounts, your audiences. We are the layer that makes your ad spend measurable — not a walled garden you cannot leave. Export everything any time, including the day you cancel.

No jargon walls

If a restaurant owner cannot understand our pricing page, our pricing page is broken. The technical depth lives in the features docs and the blog, where it belongs. Money pages stay in plain English.

Restaurants over ad ops

We build for the operator opening a fourth location, not the agency demanding GraphQL access. When those goals conflict, the operator wins. Agencies get a tier built around the operator outcome — not the other way around.

WORK WITH US

See if DineRoute is right for your restaurant.

The demo is 20 minutes, with a founder. We show you the live Malai Kitchen pilot, walk through your current Pixel setup, and tell you whether DineRoute is the right move.

Book a demo Read the blog

No credit card. 14-day trial. Cancel any time.