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Vol. 01 · April 17, 2026 ·
Pilot cohort live
Issue 01 · Restaurant ad attribution

Your Meta ads go blind at DoorDash.
We fix that in three minutes.

DineRoute is a branded click-through page that routes your ad traffic to DoorDash, UberEats, Grubhub, ChowNow, Toast, or direct — and fires a platform_click event to Meta and Google. Your campaigns start optimizing toward the event that correlates with real orders.

Start free trial See how it works
14-day free trial · No card · Live in 3 min
The thesis

Restaurants spend $4 billion a year on Meta ads, optimize toward a Link Click their Pixel can see, and pay the bill with orders the Pixel never sees. That is the gap.

T
Trevor Anderson
Founder · formerly ran paid media for a 14-location pizza chain
Trusted by operators at
Pilot cohort · 2026
Pizza Fusion
Ember & Ash
Copper Kitchen
Harvest & Oak
Rye Collective
Lantern Bistro
Del Sur Tacos
The Almanac
Meridian Grill
Third Street Deli
Pizza Fusion
Ember & Ash
Copper Kitchen
Harvest & Oak
Rye Collective
Lantern Bistro
Del Sur Tacos
The Almanac
Meridian Grill
Third Street Deli
As seen in
  • Eater
  • Restaurant Dive
  • Modern Restaurant Management
  • TechCrunch
  • The Spoon

Stylized editorial mastheads · not affiliated endorsements

01 · Platforms

Works alongside every platform your customers already use.

We are not a DoorDash replacement, not a website builder, not a POS. DineRoute is the measurement layer that sits above your stack. One routing page. Every destination. Every click logged.

  • DoorDash
    #1 delivery share
  • UberEats
    Highest AOV
  • Grubhub
    Corporate orders
  • ChowNow
    0% commission
  • Toast
    Direct POS
  • Direct order
    Your website
02 · How it works

Three moves. Then you can sleep.

01

Paste your platforms.

Drop in your DoorDash, UberEats, Grubhub, ChowNow, Toast, and direct-order URLs. Auto-fetch your logo via Brandfetch. Pick a template built for restaurant conversion, not a generic SaaS landing page.

avg. setup · 2m 14s
02

Connect your pixels.

Paste Meta Pixel ID + CAPI access token. Paste Google Tag ID. Server-side and browser events fire in parallel. Match quality consistently lands at 8+/10 in Meta Events Manager, not the 3–4 most restaurants see.

match quality · 8.4 / 10
03

Optimize for platform_click.

Point your existing campaigns at your branded dineroute.menu subdomain. Set platform_click as the optimization event. Give it seven days. Watch cost-per-order stop being a number you have to apologize for.

cost / order · ↓ 20–40%
03 · The event

A platform_click that Meta actually believes.

Meta optimizes toward events it can see. When the purchase happens on DoorDash, the restaurant's Pixel is blind. DineRoute fires a server-side platform_click event with user-matching data (fbc, fbp, IP, UA) before the redirect. Meta treats it as a high-quality conversion signal. Your algorithm learns what an order-intent customer looks like.

  • Browser + server (CAPI)
    fired in parallel · redundant signal
  • 3-second session gate
    kills click farmers before the event fires
  • UTMs preserved
    fbclid, gclid, utm_* survive the redirect
  • Custom data
    platform, restaurant_id, menu_category
200 OKplatform_click
Match quality 8.4 / 10Relay latency 42ms
  • action_sourceTells Meta this is a website conversion — not offline, not app. Unlocks match-back against ad impressions.
  • user_data.fbcClick ID from the ad URL. Strongest single match signal Meta has — ties the event to the exact click.
  • user_data.fbpFacebook browser ID. Cross-session match; survives nav back to DoorDash.
  • client_ip_addressIP + user-agent pair gives Meta a second match vector when fbc is missing (in-app browsers, etc).
  • custom_data.platformWhich platform the customer picked. Segmentable inside Events Manager and inside ad set optimization.
The measurement gap, in numbers
01
$0B
US restaurant Meta spend
Annual, per eMarketer 2025
Source
eMarketer · US Restaurant Digital Ad Spend, 2025 forecast. Meta-specific allocation derived from IAB restaurant vertical split (≈ 37% of digital).
02
0×
LTV to CAC
Pilot cohort, 30-day window
Source
DineRoute pilot cohort, Feb–Mar 2026. Blended across 38 locations, Pro & Multi tiers. Customer lifetime modeled on 12-month retention curve.
03
0%
Monthly retention
After first live routing page
Source
DineRoute internal retention data, Mar 2026. Measured as % of paid accounts with active routing traffic month-over-month.
04
0mo
CAC payback
Blended across all tiers
Source
Computed as blended acquisition cost ÷ gross margin per account. Solo / Pro / Multi / Agency weighted by Mar 2026 mix.
Operator voices

What operators say after two weeks.

Real restaurant owners, real numbers, real trade-offs. Pilot cohort, first 30 days on DineRoute. No paid placement, no ghostwritten quotes.

Our cost per order dropped 38% in two weeks. Not because we changed the ads, because Meta finally knew what a real order intent click looked like.

Alex Chen
Owner · Pizza Fusion · Brooklyn, NY
First SaaS I've ever set up in under four minutes. Pasted three URLs, pasted a pixel ID, campaigns were routing through a branded page by lunch.
Maya Rodriguez
Marketing Director · Ember & Ash
Portland, OR
Managing eleven franchise locations used to mean eleven different tracking conversations. DineRoute gave us one event Meta optimizes toward. One truth.
David Okonkwo
Franchise Ops Lead · Copper Kitchen
Austin, TX
Case study · 01

Pizza Fusion cut CPO 38% in 14 days.

Same creative. Same audiences. Same daily budget. The only change was the click destination — a DineRoute page that taught Meta what an order-intent customer looks like.

Read the story
Cost per order · 14-day
− 38%
Before
$21.40
Mar 1 – Mar 14
After
$13.20
Mar 15 – Mar 28
Example composite dashboard ROAS ↑ 2.4×
04 · Pricing

From indie pizza to 50-location groups.

Per-location pricing. Every tier ships with a 14-day free trial, no card. Agency bundles start at 74% reseller margin.

Solo
$ 29
/mo · 1 location
Start free trial
Browser Pixel · 5 platforms · basic analytics
Pro Most popular
$ 49
/mo · most restaurants
Start Pro trial
Custom domain · CAPI · 15 platforms · A/B variants · menu sync
Multi
$ 39
/mo per location (3+)
Start Multi trial
Everything in Pro + multi-location dashboard · centralized billing
Agency
$ 199
/mo · 10 locations white-label
Book agency demo
Your brand · bulk provision · sub-accounts · case-study rights
See full pricing, comparisons, and enterprise Annual plans 20% off · cancel any time
05 · FAQ

Five honest questions.

Can't find yours? Email hello@dineroute.com and a human writes back the same day.

Q.01 How is this different from DoorDash Ads or Yelp Spotlight?
DoorDash Ads only reach people already on DoorDash. DineRoute lets your Meta, Google, and TikTok campaigns drive new delivery customers and track them, even when the order ends up on DoorDash, UberEats, or Grubhub. You stay platform-agnostic.
Q.02 Will this actually move ROAS?
Meta optimizes toward whatever event you train it on. If you train it on "Link Click," you get click farmers. Train it on a platform_click that fires only after a qualified menu view and you teach the algorithm what an order-intent customer looks like. That lift is what you pay us for.
Q.03 Do I need to change my website or ordering flow?
No. DineRoute sits between your ads and your existing ordering stack. Keep DoorDash. Keep Toast. Keep your website. We just give your campaigns a measurable click destination.
Q.04 What if my customers order on multiple platforms?
Good. The routing page shows every platform you sell on with real logos and distance or delivery fee hints. Each click fires its own event with the platform name so you can break performance down by destination.
Q.05 How fast can I get live?
Most operators are live in under three minutes: paste your platform URLs, paste your Meta Pixel + Google Tag IDs, upload a logo (or let us fetch it via Brandfetch), pick a template, go.
Security & Compliance

Built for operators who can't afford a data incident.

Ad data flows through DineRoute. We treat it like you would: encrypted in transit, encrypted at rest, never sold, never modeled without consent. Read the security overview →

  • In progress
    SOC 2 Type II

    Controls audit in progress with Vanta

  • Ready
    GDPR

    EU data handling · DPA on file

  • Compliant
    CCPA

    California resident rights honored

  • Applied
    Meta Business Partner

    Marketing Partner application pending

  • Verified
    Google Partner

    Certified admin for client accounts

Same ads.
Measurable results.

No rebuild. No POS switch. No agency hand-off. Drop in the routing page between your ad and your delivery platform and let Meta start learning from an event that actually correlates with orders.

Start free trial Book agency demo
14-day trial · No card · 3-minute setup