Your ads should drive actual orders.
DineRoute is the branded smart link that sits between your Meta and Google ads and your ordering platforms. Every click becomes a real, attributed conversion. Your ads finally learn what works.
In production for
Restaurant ads cannot optimize toward orders.
Almost every restaurant on Meta is optimizing toward link clicks. That is not a strategy. That is a default. Here is why.
The diner clicks your ad
Meta sends them to your ordering page. So far, so good. You paid for the click and a human showed up hungry.
They jump to DoorDash or Uber Eats
Your customer picks their favorite app and finishes ordering somewhere outside of your website. That is where the ad trail ends.
The order happens off-platform
Meta never sees the conversion. So it optimizes toward whichever cheap clicks come next. You pay more for worse customers.
Meta's algorithm is blind to the actual order. It picks the cheapest clicks instead of the highest-intent diners. You pay more, every month, for worse customers.
DineRoute is the conversion event your ads were missing.
Same diner. Same ordering platforms. Same fulfillment. We just put a measurable step in the middle, so Meta and Google finally see the order.
Your branded smart link
Your logo. Your colors. Your food photography. Every ordering option in one place, on a page that loads instantly on a phone.
They tap their platform
Pickup, delivery, ChowNow, DoorDash, Uber Eats, Grubhub. Whichever one they prefer. Your loyal customers go straight to your direct ordering. New diners go where the deal is.
Meta hears about it instantly
We fire a real "platform_click" conversion to Meta and Google with the original ad ID attached. Your campaigns finally optimize for orders, not clicks.
From your restaurant URL to a live smart link in about a minute.
Most platforms in this space make you build the page yourself. We pull what is already public about your restaurant and assemble it for you.
- 1 We pull your logo, brand colors, and food photography from your website
- 2 We grab your locations and phone numbers from your About page
- 3 We resolve your DoorDash, Uber Eats, Grubhub, and ChowNow URLs from Google's Places API
- 4 You paste your Meta Pixel and Google Ads tag IDs and publish
Every tracking pixel a restaurant marketer asks for, out of the box.
No copy-pasting GTM tags. No janky third-party redirects. No client telling you 'I don't see the conversion in Meta.'
Meta Pixel + Conversions API
Browser + server-side, deduped by event ID. Match Quality scores in the 7-8 range out of the box.
Learn more →Google Ads conversion tracking
Conversion tag plus gclid/gbraid/wbraid capture, including the unattributed iOS click IDs.
Learn more →GA4 + Measurement Protocol
Browser GA4 with server-side mirror so you do not lose data to ad blockers.
Learn more →TikTok Pixel + Events API
TikTok shopping conversions properly attributed back to your ad campaigns.
Learn more →Multi-location routing
One subdomain, every location. Per-location ordering URLs and per-location analytics.
Learn more →Built-in analytics
See exactly which ad campaign drove an order to which platform. No spreadsheets.
Learn more →See it on a real restaurant. Malai Kitchen.
A 4-location modern Thai/Vietnamese chain in the DFW metro. They run Meta + Google ads pointed at malai.dineroute.com. The page below is what their customers actually see.
Pricing built for restaurants and the agencies that serve them.
$29/month for one restaurant. Per-location for chains. Per-account for agencies.
Solo
One location, one brand. Everything you need to optimize your own restaurant's ads.
or $23/mo billed annually
Start free trial- 1 restaurant brand, 1 location
- All 10 ordering platforms supported
- Meta, Google Ads, GA4, TikTok pixels
- Meta Conversions API (server-side)
- 10,000 tracked events / month
- DineRoute subdomain (yours.dineroute.com)
- Email support
Pro
Single location with custom-domain polish and priority help.
or $39/mo billed annually
Start free trial- Everything in Solo
- Use your own domain (order.yourbrand.com)
- 50,000 tracked events / month
- Priority email + Slack support
- Remove DineRoute footer
- Custom hero photography
Multi
For chains running 2 to 10 locations under one brand.
or $31/mo billed annually
Start free trial- 2 to 10 locations under one brand
- Per-location ordering URLs
- Per-location analytics rollup
- Brand-aware location picker page
- 100,000 tracked events / month / location
- Priority support
Agency
Manage up to 10 restaurant clients from one dashboard.
or $159/mo billed annually
Start agency trial- Up to 10 client accounts
- Per-client billing or white-label
- Bulk onboarding tooling
- Cross-client analytics rollup
- Agency reporting + CSV export
- Named account manager
Things restaurant marketers ask before signing up.
Do I have to switch my ordering provider?
No. DineRoute routes your customers to whatever ordering you already use — ChowNow, DoorDash, Uber Eats, Toast, Grubhub, your own site. You keep every existing partner and every dollar.
How long does it take to set up?
About 60 seconds. Paste your restaurant URL, we pull your logo, brand colors, hero food photos, and ordering links automatically. Plug in your Meta Pixel ID, publish.
What does it cost?
Solo restaurants start at $29/month. Multi-location chains pay per location. Agencies start at $199 for 10 client accounts. See pricing.
Will diners notice it is a redirect?
No. They tap the platform they want, the page transitions, and they land directly in DoorDash or Uber Eats. The whole thing takes about 300ms and feels native on mobile.
Can I use my own domain?
Yes, on the Pro plan and up. Point your domain (e.g. order.yourbrand.com) at us, we provision the SSL certificate.
How do you handle customer privacy?
We never share data between restaurants. Your conversion events fire only to YOUR Meta Pixel and ad accounts, not ours. We are CCPA + GDPR friendly, with a documented Data Sharing Agreement.
Can my marketing agency manage multiple restaurant clients?
Yes. The Agency plan lets one agent manage up to 10 client accounts with per-client billing, cross-client analytics, and bulk onboarding tooling.
What if I am not running ads yet?
You can still use DineRoute as a clean, branded "where to order" page for your social bios, QR codes, Google profile, or email signature. The tracking layer is ready when you are.
Your first restaurant takes 60 seconds.
Paste your URL, plug in your Meta Pixel, watch your first conversion fire.
No credit card. 14-day trial. Cancel any time.