TRACK YOUR MARKETING IMPACT

Run Better Restaurant Ads with DineRoute

Make your restaurant ads efficient again. DineRoute turns every click to DoorDash, Uber Eats, or Grubhub into a conversion event Meta and Google can finally optimize toward.

Free to Start · Increase Your Marketing ROAS

Routes orders to
DoorDash Uber Eats Grubhub Postmates Deliveroo Instacart Seamless Shipt Drizly ChowNow Gopuff Caviar
From URL to optimized ads

Five steps to ads that learn from real orders.

Paste your site, go live with a branded order page, and hand your ad platforms the one signal they were missing.

01

Enter your restaurant

Paste your website. We pull your brand, menu links, and locations.

02

Generate your click-through page

A branded order page goes live at yourname.dineroute.com in minutes.

03

Set up your tracking

Add your Pixel, CAPI, GA4 and Google Ads. Every order click fires a conversion event.

04

Link your ad accounts

Connect Meta and Google so campaigns optimize toward real orders.

05

Improve your return on ad spend

Watch cost per result drop as your ads learn from real order intent.

The payoff

And see it all in one dashboard.

Every order click, every platform, every event sent to Meta and Google, tracked in real time.

Order Click Dashboard
Acme Restaurants · Last 30 days
Live
Order Clicks
7,842
18.6%
Click-Through Rate
6.4%
2.1%
Events Sent to Meta
7,842
18.6%
Active Pages
12
Across 4 brands
Clicks by Platform
DoorDashDoorDash46.7%
Uber EatsUber Eats32.5%
GrubhubGrubhub20.8%
Order Clicks · last 30 days+18.6%
Wk 1Wk 2Wk 3Wk 4
Recent order clicks
14:38DoorDashSent to Meta
14:31Uber EatsSent to Meta
14:22GrubhubSent to Meta
What DineRoute does

One link routes the click and fires the event.

It is kind of like the Linktree for restaurants. A diner taps your ad and lands on a branded DineRoute page. From there they pick DoorDash, Uber Eats, or Grubhub, and DineRoute routes them out while firing a conversion event your ad platforms can see. The order click stops disappearing into the marketplace.

Get started →
An ad click routed through a branded restaurant page out to a map pin, a takeout bag, and a storefront
One page. Every platform.

Works with the platforms your customers already order on.

Your branded DineRoute page routes every order click and fires a conversion event, no matter where they check out.

DoorDashDoorDash Uber EatsUber Eats GrubhubGrubhub PostmatesPostmates
and optimizes
MetaMeta GoogleGoogle TikTokTikTok SnapchatSnapchat YouTubeYouTube PinterestPinterest
Scan your site. Get a branded page.

Paste your URL. We build the page.

Enter your restaurant website and DineRoute scans it automatically. We pull your logo, your colors, and every order link you already use, then generate a branded order page that looks like you. No design work, no developer, no waiting.

1Paste URL 2Auto-pull brand 3Page generated
The generated page, live

Fully branded to every restaurant.

Every DineRoute page is built to match the restaurant. Colors, logo, fonts, and order links are pulled straight from the brand, so the page looks like a native part of the site, not a third-party tool. Here are two live examples, Brya Zan and Malai Kitchen, each with its own look and every way to order.

  • Branded colors, logo, and fonts per restaurant
  • Every order platform in one place
  • Fires order_click conversion events
  • Live in a day, no rebuilds
Brya Zan DineRoute branded order page auto-scrolling on mobile
An order tap radiating out as a conversion signal the ad platforms can see
Every order click becomes a signal

The tap your ads were missing.

When someone taps your restaurant ad, the trail goes cold. Orders happen across DoorDash, Uber Eats, Grubhub, your POS, and direct, so your ad platforms never learn which clicks become orders. DineRoute restores that signal, so Meta and Google can optimize toward real orders and you see actual lift.

The signal gap

Your delivery ads optimize toward nothing.

Every dollar you spend on marketplace traffic flows into a black box. The platforms keep the order, and no conversion event ever comes back to your ad algorithm.

Marketplaces swallow the click

DoorDash, Uber Eats, and Grubhub own the checkout. The order happens off-site and no event comes back to Meta, so your campaigns fly blind on the one action that matters: the order click.

Meta optimizes to Link Clicks

With no order signal, the algorithm chases the weakest signal it has, not the diner who actually orders.

$4B

A year in delivery ads

Restaurant delivery ad spend running every year without a conversion signal to optimize toward.

How it works

Three steps to a signal your ads can optimize toward.

01

Connect

Spin up a branded order page per location. No rebuild, no new logins, no replatforming your DoorDash or Uber Eats pages.

02

Capture

Every order click fires a server-side conversion event through the Conversions API, across every platform a diner uses.

03

Optimize

Meta and Google optimize your delivery campaigns toward real order clicks, instead of the cheapest link click.

The platform

Built for the way diners actually order.

Order-click conversion events

Every tap to DoorDash, Uber Eats, or Grubhub fires an order_click event tied to the click, the campaign, and the creative that earned it. No spreadsheets, no guesswork, no waiting on the marketplace.

DoorDash Uber Eats Grubhub Meta

Server-side accuracy (CAPI)

Conversions API delivery that survives ad blockers, cookie loss, and iOS restrictions.

One page, every platform

Add a marketplace and it shows up on the page. No new integration work.

Optimize toward orders

Hand Meta and Google a real order signal so they aim spend at diners who order, not cheap clicks.

Live in minutes, no rebuilds

Keep your marketplace storefronts exactly as they are. Nothing to migrate.

Branded to every location

Connect your accounts and every location gets its own page, logo, and colors, matched automatically.

Your pixels, your data

Events fire to your own Pixel, CAPI, GA4, and Google Ads accounts. You keep full ownership of the signal.

No rebuilds, no new logins

Keep your marketplace storefronts and your site exactly as they are. Nothing to migrate or replatform.

From the growth marketers using it

Lower cost per result, drive revenue.

DineRoute has helped us optimize our clients' restaurant advertising campaigns and bring down our cost per result on aggregate by about 50%. It is the ultimate tool for any growth marketer looking to actually drive revenue for their clients or their own restaurant.
TA Trevor Anderson Founder, Anderson Collaborative
We used the tool for all of our QSR restaurants and dining concepts we market at our company. It has been highly effective and super impactful.
CF Cole Feigl Nativz

Same ads.
Now optimizable.

Live in a day. No rebuilds, no new logins.