DineRoute + Slice.
Send your Meta and Google ads to a page built for pizzerias — Slice direct ordering up top, marketplaces below, real conversion tracking on every click.
For independent pizzerias, Slice is the order that pays for itself.
Slice is built specifically for independent pizza shops — the menu builder understands whole pies versus slices versus half-and-half, the per-order fees are dramatically lower than marketplace commissions, and the diner relationship stays with the pizzeria instead of with DoorDash. Most pizzerias know Slice is the better economic channel; they just don't run ads to it because the URL is awkward and most ad platforms cannot attribute Slice orders.
DineRoute fixes both. Your branded smart link puts Slice at the top, with DoorDash, Uber Eats, Grubhub and your own ordering below. The diner picks. Loyal customers will pick Slice almost every time because the user experience is genuinely good for pizza ordering. Marketplace customers still convert. You preserve margin on every direct order.
Every Slice click fires a real conversion event back to Meta, Google Ads, GA4 and TikTok. UTMs are preserved into the Slice checkout itself (Slice keeps query params unlike marketplaces) so you can see ad attribution inside Slice too. Most pizzerias on DineRoute see direct-order share grow from 10% to 25–30% of total volume inside a quarter.
How we resolve your Slice ordering URLs.
Slice URLs are not consistently published through Google's Places API yet, so we use a two-step resolve: check `place_action_links` first, then look for Slice embeds on your pizzeria website. If neither resolves, you paste the URL once and we validate it.
- 1 You paste your pizzeria URL into DineRoute
- 2 We check Google's Places API for a `food_ordering` action pointing at `slicelife.com/restaurants/`
- 3 If not found, we scan your pizzeria website for embedded Slice ordering (Slice provides JS embeds that we detect)
- 4 If still not found, you paste your Slice URL once — we validate that it loads and that the store ID matches your address
Manual paste is the most common path for Slice today. It is a one-time, 10-second step.
slicelife.com/restaurants/What fires when a diner clicks "Order on Slice."
One client-side event, three server-side mirrors, UTMs forwarded into Slice checkout itself.
- 01
Diner taps "Order on Slice" on your DineRoute page
Slice is positioned first on pizzeria smart links because it is the highest-margin order. The anchor tag carries the resolved Slice URL plus any UTMs as standard query params.
- 02
Browser pixels fire with a shared `event_id`
Meta Pixel, Google Ads gtag, GA4 and TikTok Pixel all fire `platform_click` with `platform=slice` and a UUID `event_id`. The location slug is attached.
- 03
Server-side conversion mirrors fire with the same `event_id`
Meta CAPI, Google sCAPI, GA4 Measurement Protocol and TikTok Events API all fire the matching event. Browser + server deduplicated. `fbclid`, `gclid`, `gbraid`, `wbraid` forwarded.
- 04
Diner lands in Slice with full UTMs as query params
Slice preserves your `utm_source`, `utm_campaign`, `utm_medium` and `fbclid`/`gclid` as standard URL query params — so they show up inside Slice's own analytics dashboard too. Same campaign attribution in both places.
What actually changes in Meta, Google and TikTok.
"Slice direct" as a high-value conversion
Tag `platform_click` (Slice) with a higher conversion value than marketplaces because the margin is higher. Meta optimizes campaigns toward diners who direct-order.
"Slice direct" with full click-ID capture
Same conversion tag, same value-based bidding. Track pizzeria direct-order ROAS separately from marketplace ROAS for the first time.
`platform_click` Slice vs marketplaces
One report shows direct-order share by campaign. Use it to push your highest-intent pizza campaigns toward Slice-leading creative.
Every Slice feature, preserved.
DineRoute is the smart link in front. The Slice ordering experience — pies, slices, toppings, loyalty, scheduled orders — is untouched.
Pickup + delivery
Both order types preserved on your Slice ordering page after the diner lands.
Direct + commission-light
Slice charges per-order fees that are dramatically lower than marketplace commissions. Pizzerias preserve margin.
Loyalty + repeat orders
Slice customer accounts persist; repeat-order rates are 2–3x higher than marketplaces for the same diner.
Scheduled orders
Standard Slice scheduled-order flow, untouched by DineRoute. Pre-order for Friday night works as today.
Whole pies + slices + toppings
Pizza-specific menu structure (pies, slices, half-and-half, build-your-own) is preserved.
Per-location pizzeria URLs
Multi-location pizzerias get one DineRoute link per location, each with its own Slice URL.
DineRoute → Slice vs ads sent directly to Slice.
What you gain by routing Slice through a branded multi-platform smart link versus sending Meta ads at the bare Slice URL.
| Capability | DineRoute → Slice | Meta ad → Slice directly |
|---|---|---|
| Branded landing page | Slice page is brand-aware | |
| Multi-platform routing | — | |
| Meta Pixel attribution | Partial — depends on Slice setup | |
| Meta Conversions API (server-side) | — | |
| Custom domain | Available on Slice paid tier | |
| Per-location analytics | Inside Slice dashboard only | |
| Conversion event back to Meta/Google | — | |
| UTM forwarded into Slice | ||
| GA4 + TikTok events fired on click | — |
Slice + DineRoute questions.
How long does it take to set up DineRoute for Slice?
About 60 seconds. Paste your pizzeria URL — we pull your Slice ordering link from Google's Places API or from your Slice-embedded website. Confirm and publish.
What Slice URL does DineRoute use?
We resolve your `slicelife.com/restaurants/` URL from Google's Places API (`place_action_links`, `food_ordering` action). Some pizzerias also embed Slice on their own domain (e.g. order.yourpizza.com) — DineRoute supports both.
Why use Slice over DoorDash or Uber Eats for a pizzeria?
Margin. Slice is built specifically for independent pizzerias and charges per-order fees that are much lower than 15–30% marketplace commission. Direct orders through Slice typically clear 15–25% more revenue per order. DineRoute lets you prioritize Slice at the top of your smart link.
What if I open a new location on Slice?
Add the location in your DineRoute dashboard with the address. We auto-resolve the new Slice URL within minutes via Google Places, or you can paste it manually.
Are diners refunded through Slice or through me?
Slice is the order facilitator but the pizzeria is the merchant of record. Refunds and cancellations work through your existing Slice flow — DineRoute is just the smart link in front.
Do diners notice the redirect to Slice?
No. The handoff is 300ms and lands them in your Slice ordering page (which itself feels like part of your brand because pizzerias have styling control on Slice). The whole flow feels native.
What if my pizzeria isn't on Slice?
DineRoute hides the Slice button and routes diners to your other platforms. Slice is worth considering specifically because it preserves pizza-specific margin — most pizzerias find it pays for itself inside a month.
Does Slice support whole pies, slices, and toppings the way I configured them?
Yes. Slice's menu builder is unchanged by DineRoute. We route to your standard Slice ordering page — every topping, size, half-and-half option you configured shows up normally.
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Largest US delivery network. Pickup + delivery + group ordering, DashPass-eligible.
See integration →
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Commission-free direct ordering. Highest margin per order for the restaurant.
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Toast
POS-integrated direct ordering. Strong for full-service restaurants on Toast POS.
See integration →Send pizza orders to the highest-margin channel first.
60 seconds to publish. Slice at the top, marketplaces below, full attribution on every click.
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