Writing · Issue 01
Attribution, measurement, and better restaurant marketing.
Written by operators, engineers, and the occasional guest restaurateur. One post a week, no fluff.
№ 003
Attribution fundamentals
Why your Meta ads go blind at DoorDash
Every restaurant running Meta ads has the same gap. The ad platform cannot see orders that happen inside DoorDash, UberEats, or Grubhub. Here is what breaks and how to fix it.
Apr 10, 2026 DineRoute attribution
№ 002
State of the industry
The $4 billion restaurant ad attribution gap
US restaurants spend over $4 billion a year on Meta ads. Most of it is spent blind. Here is why the industry got stuck, and what changes when attribution actually works.
Apr 8, 2026 DineRoute attribution
№ 001
Setup guide
How to set up Meta CAPI for your restaurant in under 10 minutes
The server-side Conversions API is how Meta keeps learning after iOS 14.5, Safari ITP, and third-party cookie deprecation. Here's the ten-minute restaurant operator's version.
Apr 5, 2026 DineRoute meta-capi