Run your locations like one brand. Track them like four.
One location picker for ads. Per-location ordering URLs. Consolidated Meta and Google tracking across every store. The chain ops layer most chains build piece by piece, already done.
The three things that get harder the moment you open store #2.
A single restaurant's tracking setup does not scale. Here is what DineRoute handles for you the moment you have more than one address.
One location picker for your ads
Send every ad to one branded landing page. The diner picks their location. The ad platform sees one consistent destination — easier to optimize, easier to scale spend.
Per-location analytics
See which location an ad-driven order belongs to. Southlake outperforming Uptown this week? You will know on Tuesday, not at the end of the month.
Consolidated server-side CAPI
One CAPI implementation across every location. No copy-pasting GTM tags location by location. Update once, every store gets it.
We had four locations and four different versions of the same landing page. None of them were doing what the agency promised they would.
Malai Kitchen, DFW metro.
One DineRoute account, four locations, ten ordering platforms across the chain. Every Meta and Google ad points at malai.dineroute.com. The diner picks a location, the page hands them off to the right ordering app, and the conversion attributes back to the right ad campaign.
Uptown Dallas
3699 McKinney Ave, Dallas, TX 75204
Preston Center
4001 Villanova St, Dallas, TX 75225
Southlake Town Square
1251 Main St, Southlake, TX 76092
Clearfork
5197 Monahans Ave, Fort Worth, TX 76109
$39 per location, per month.
Same dashboard as Solo and Pro, with the chain ops layer turned on: per-location URLs, per-location analytics rollup, one Meta Pixel implementation. Add and remove locations any time — billing prorates that day.
- Brand-aware location picker page
- Per-location ordering URLs
- Per-location analytics rollup
- 100K tracked events per location / month
- Priority support
- Custom domain (e.g. order.brand.com)
Multi
For chains running 2 to 10 locations under one brand.
or $31/mo billed annually
Start free trial- 2 to 10 locations under one brand
- Per-location ordering URLs
- Per-location analytics rollup
- Brand-aware location picker page
- 100,000 tracked events / month / location
- Priority support
What you were doing four times versus what we do once.
Most chains end up with one duplicated landing page per location. None of them stay in sync. Here is the version that actually scales.
| Manual setup per location | One DineRoute account | |
|---|---|---|
| Tracking pages | 4 separate Webflow/Squarespace pages | 1 brand page + per-location routing |
| Meta Pixel install | Pixel installed on each location's site | One Pixel ID, fired correctly per location |
| Adding a 5th location | Re-do the build, re-tag, retest | Add the address, the URL auto-populates |
| Per-location ad reporting | Spreadsheet stitched from 4 GA properties | Built into the dashboard |
| Updating a phone number | Engineer ticket on whichever CMS owns that location | Edit in the dashboard, change is live in seconds |
| Where your customers land | Different layout per location, no consistent brand | Same brand, picker chooses location |
Things multi-location operators ask.
How does the location picker actually work?
Your main page (e.g. brand.dineroute.com) shows a card per location with address, phone, and one 'Order here' tap. The diner picks. They land on a per-location ordering page that already knows which DoorDash, Uber Eats, and direct ordering URLs to show. No location-pre-selection or geolocation hassle.
Can different locations have different ordering partners?
Yes. Some Malai Kitchen locations use Toast for direct ordering, others use ChowNow; some are on Caviar, some are not. DineRoute stores ordering URLs per location, so each page only shows the platforms that store actually has.
Do I need a separate Meta Pixel per location?
No. Most chains run one Meta Pixel for the whole brand. We tag the conversion event with the location ID so you can break it down inside Ads Manager later. You can also wire up multiple Pixel IDs if your locations are franchised and each owner runs their own.
How does pricing work for a 4-location chain?
$39 per active location, billed monthly. A four-location chain is $156/mo. If you close a location, the bill prorates that day. New location? Add it in the dashboard; the bill prorates from when it goes live.
Can I run ads pointing directly to a specific location's page?
Yes. Every location has its own URL (e.g. brand.dineroute.com/southlake) so you can run geo-targeted ads straight to one location. Or run brand-level ads to the picker and let the diner choose.
What if I am opening location 11?
Multi caps at 10 locations under one brand. At 11+ you move to Enterprise pricing, which adds an SLA, dedicated success contact, and removes the cap. Most chains migrate around location 8 to lock in the pricing before they exceed the cap.
See it on your four locations.
Paste any one of your restaurant URLs. We will auto-build the picker with every location we can find.
No credit card. 14-day trial. Cancel any time.