Manage every restaurant client’s tracking from one dashboard.
One agency parent account. Per-client billing or white-label. Bulk onboarding tooling that turns a 4-hour tracking setup into a 60-second wizard.
The three things that take an agency from one restaurant client to thirty.
DineRoute is what happens when an actual restaurant marketing agency builds the tracking layer they wished they had.
Per-client dashboards
Every restaurant has its own admin, its own Meta Pixel, its own ordering platforms. You see them all from one agency parent account. Switch clients in two clicks.
White-label by default
Remove the DineRoute footer. Bring your own subdomain on the admin (e.g. tracking.youragency.com). Bill clients on your invoice. We stay invisible to your client and to the diner.
Bulk onboarding
Paste a CSV of client websites. We auto-populate each one in parallel — logo, hero photos, locations, ordering URLs. Twenty clients live by lunch instead of by quarter-end.
Every senior media buyer at an agency loses fifteen hours a month rebuilding the same tracking on a different client’s Webflow site. That is the entire reason DineRoute exists.
How Anderson Collaborative uses DineRoute internally.
Anderson Collaborative is a Florida marketing agency that runs paid media for restaurant brands. We built DineRoute because we needed it ourselves on the Malai Kitchen account, a 4-location modern Thai/Vietnamese chain in DFW. The same tooling that ran one restaurant now runs every restaurant client we sign.
The dashboard a DineRoute agency sees is the dashboard our own media team uses every week — same per-client analytics, same Meta Match Quality scores, same hourly CAPI delivery report. It is not a stripped-down "agency mode." It is the product, with a multi-tenant lens on top.
Numbers reflect Anderson Collaborative’s production Malai Kitchen account. Performance varies by ad spend, creative, and platform mix. See the full Malai Kitchen case study.
The agency workflow, before and after DineRoute.
This is the actual checklist a senior media buyer used to run for every new restaurant client. Now most of it is built in.
| Workflow | Without DineRoute | With DineRoute |
|---|---|---|
| Onboarding a new restaurant | ||
| Set up tracking page | Build a Webflow/Squarespace page per client, hand-pick logos and photos | Paste URL, click 'Auto-populate' |
| Configure Meta Pixel + CAPI | GTM container + custom CAPI server, ~2 hrs per client | Paste pixel ID, server CAPI on by default |
| Resolve ordering platform URLs | Manually find each DoorDash + UE + Grubhub store URL | Pulled from Google Places API |
| Time to first live tracking event | 3–10 hours of senior-team time | About 60 seconds |
| Running 30 clients | ||
| Reporting | Per-client GA4 + Looker dashboard, manually rebuilt | Cross-client rollup ships with the platform |
| Pixel deduplication | Custom event_id implementation per client | Built-in, browser + server |
| Client billing | Per-client Stripe + manual reconciliation | One agency invoice, optional client-direct billing |
| Tracking page edits | Engineer ticket → dev → QA → push | Client or AE edits in the dashboard |
| Talking to your client | ||
| Proving the work | Three-tab spreadsheet, monthly screen-share | Per-client live dashboard the client logs into |
| Adding a 31st client | Another week of onboarding | Another 60-second wizard |
$199/month, up to 10 restaurant clients.
One agency parent account, ten client child accounts, every integration unlocked, per-client billing or pass-through. Most agencies need a second seat around client #15.
- Cross-client analytics rollup
- Bulk CSV onboarding
- White-label admin + emails
- Named account manager
- Webhook + CSV exports
- Priority email + Slack support
Agency
Manage up to 10 restaurant clients from one dashboard.
or $159/mo billed annually
Start agency trial- Up to 10 client accounts
- Per-client billing or white-label
- Bulk onboarding tooling
- Cross-client analytics rollup
- Agency reporting + CSV export
- Named account manager
ROI MATH Show me the back-of-envelope.
Rough cut for a 50-restaurant-client agency. Replace any number with your own.
Most agencies see the ongoing per-client benefit show up in client retention. Tracking that survives an iOS update or a Webflow redesign means fewer "why did our ROAS drop?" calls.
Things agency leadership asks in the first call.
How does per-client billing work?
Two options. Option A: you pay one $199 agency invoice and bill your clients however you like. Option B: each client gets a per-client Stripe subscription on Solo or Pro pricing, billed directly by us, with your agency tagged for revenue-share or pass-through. You can mix and match.
Can I bring my own domain for the admin?
Yes. On Agency and Enterprise plans we let you point a subdomain like tracking.youragency.com at our admin app. Your clients see your brand in the address bar, your logo in the login screen, and your support email in the footer.
What does 'white-label' actually cover?
The diner-facing smart link drops the small DineRoute footer. The admin app you give clients can be branded with your colors and logo. The transactional emails (magic-link login, weekly digest) can be sent from your domain via custom SMTP.
Do I have to migrate existing clients all at once?
No. Most agencies pilot DineRoute on one restaurant client, prove the Meta Match Quality jump in 2 weeks, then migrate the next five over the following month. We have a runbook for the cutover that takes about an hour per client.
What integrations matter most for agency reporting?
Meta Ads (CAPI dedup, gclid + fbclid normalization), Google Ads (gclid/gbraid/wbraid), GA4 (Measurement Protocol mirror), TikTok (Events API), and CSV export hourly. All are built in.
Can I export raw data to my warehouse?
Yes. Webhook to your endpoint on every conversion event, or scheduled CSV drops to S3/GCS/Dropbox. Enterprise customers also get a read-only Postgres replica.
What if I am at 11 clients? Do I jump straight to Enterprise?
No. The Agency plan caps at 10 client accounts but you can buy a second Agency seat at $199/month for the next 10. Most agencies move to Enterprise around 25 clients where the SLA, dedicated success manager, and custom MSA start to matter.
How do I show ROI to my agency's leadership?
Most agencies run a 30-day pilot on one restaurant client. The two numbers that move: Meta Match Quality (typically 3-4 → 7+) and cost-per-attributed-order (typically -25% to -40%). We help you set the dashboard up the first time.
See it on your worst client’s setup.
We will walk you through what the rollover looks like for your messiest restaurant account. 30 minutes, no slides.
No credit card. 14-day trial. Cancel any time.