Everything restaurant marketers need to attribute every order.
Eight production-tested capabilities, one $29-$49/month subscription. No GTM scripts to copy-paste. No server-side container to host. No FBCLID-capture worker to maintain.
The full stack a restaurant marketer otherwise stitches together.
Every tile below has a deep technical page underneath it. If you want to read the actual events we fire, the click IDs we capture, and the exact gotchas we handle, open one of these.
Meta Pixel + Conversions API
Browser + server-side, deduplicated by event_id. Match Quality scores in the 7-8 range, restoring iOS attribution after ATT.
Learn more →Google Ads conversion tracking
Conversion tag + gclid / gbraid / wbraid capture, including the iOS click IDs most platforms still drop.
Learn more →TikTok Pixel + Events API
Server-side mirror for every diner click so TikTok Shopping conversions attribute to the right campaign.
Learn more →GA4 + Measurement Protocol
Browser GA4 paired with a server-side Measurement Protocol mirror. Keep reporting clean even with ad blockers.
Learn more →Auto-populate setup
Paste your URL, we pull your logo, colors, hero food photos, and resolve every ordering platform URL with Google Places.
Learn more →Brand-aware pages
Customers see your colors, your typography, your photography — never DineRoute. White-label by default on Pro.
Learn more →Multi-location routing
One subdomain, every location. Per-location URLs, per-location analytics, per-location pixel — all stitched into a single brand.
Learn more →Built-in analytics
Platform clicks, conversion rate, fbclid + UTM breakdown, hour-of-day heatmap, device split, first-touch vs last-touch. No spreadsheet required.
Learn more →From the ad click to a measurable order, end to end.
The chain you are paying for has four steps. Every restaurant ad stack we have seen breaks at step 4. DineRoute closes that gap.
Click
A diner taps your Meta or Google ad. The browser carries fbclid + gclid + UTM parameters into the URL.
Land
They arrive on your DineRoute smart link. The page loads in under 300ms with your branding and all ordering platforms in view.
Tap a platform
They pick DoorDash, Uber Eats, ChowNow — whichever they trust. We hand them off natively in about 300ms.
CAPI fires
A platform_click event ships to Meta CAPI + Google Ads + GA4 + TikTok with the original click ID attached. The order is finally measurable.
Conversion attributed
Meta finally optimizes toward diners who actually order. Google Ads stops feeding you bot clicks. Your CPM-per-order drops within 7-14 days.
You see it in your dashboard
In-product analytics show platform clicks, fbclid breakdown, hour-of-day heatmap, first-touch vs last-touch. Meta's dashboard sees the orders. Both agree.
"We need more signal. Your Match Quality is 4.2. Implement Conversions API."
What you would have to build, and keep building, without us.
None of this is impossible to build. It is, however, a six-month detour from running your restaurant or your agency.
| Capability | DineRoute | DIY restaurant ad stack |
|---|---|---|
| Tracking layer | ||
| Meta Conversions API (server-side) | Built-in, deduped | Build it yourself on a server you own |
| Google Ads gclid / gbraid / wbraid capture | Captured + forwarded | GTM custom JS variable + cookie storage |
| GA4 Measurement Protocol mirror | Browser + server | GTM Server-Side container ($150-300/mo) |
| TikTok Events API | Included | Bespoke worker, no documented SDK |
| event_id deduplication across browser + server | Automatic | Build it yourself, test it forever |
| Setup + ops | ||
| Resolves DoorDash / UberEats / Grubhub URLs | Google Places auto-resolved | Manual store hunting |
| Brand-aware page generation | Auto from your URL | Build a page in Webflow or React |
| Multi-location routing | Per-location URL + analytics | Custom per-page Pixel configs |
| Time to first attributed conversion | ~60 seconds | 2-6 weeks (typical) |
| Cost | $29-$49 / month | $3-15K dev + $150-500/mo ops |
Pick a layer to read about.
Each page below is written for the marketer or developer who needs to know exactly what events we fire and how.
Meta Pixel + CAPI
event_id deduplication, FBP/FBC cookies, Match Quality, attribution windows.
02Google Ads
Conversion tag, gclid + gbraid + wbraid (iOS), Enhanced Conversions, value rules.
03TikTok Pixel + Events API
ttclid capture, server-side mirror, dedup, TikTok Shopping attribution.
04GA4
Measurement Protocol, server-side events, custom dimensions, ad-blocker resilience.
05Auto-populate
Brandfetch, website scrape, Google Places place_action_links, ownership-map derivation.
06Brand-aware pages
Per-restaurant colors, fonts, logo, hero photos. White-label on Pro.
07Multi-location
Per-location URLs, per-location analytics, brand-consistent location picker.
08Analytics
In-product dashboard with platform clicks, fbclid, geo, hour-of-day, exports.
Questions before you open a deep dive.
What does DineRoute actually do that I can't do myself?
You can absolutely build a tracking layer yourself — a server with Meta CAPI, gclid capture, GA4 Measurement Protocol, TikTok Events API, event_id deduplication, and per-location routing. Most restaurants and small agencies do not have a team that can build and maintain it. DineRoute is what you would have built, productized, with the URL resolution and brand auto-population on top.
Does this replace my ordering provider?
No. DineRoute sits in front of whatever ordering tools you already use — ChowNow, DoorDash, Uber Eats, Toast, Grubhub, your own site. We do not take a commission on orders and we do not move any orders out of those platforms. We just make sure your ads can see them.
Do I need to keep my Meta Pixel and Google Ads tag IDs?
Yes — DineRoute fires events to YOUR pixels and YOUR ad accounts. We are not a black-box ad agency or a data middleman. Your Pixel ID, your Google Ads Conversion ID, your TikTok Pixel ID, your GA4 Measurement ID. All yours.
How is this different from a Linktree or Bento page?
Linktree and Bento are link-in-bio products that bias toward organic social. They do not fire Meta Conversions API events with deduplicated event_ids, do not capture iOS gbraid/wbraid click IDs, and do not resolve platform URLs via Google Places. We are built specifically for paid ads.
What ordering platforms do you support?
DoorDash, Uber Eats, Grubhub, ChowNow, Caviar, Postmates, Seamless, Slice, Toast, and Favor (Texas only). Add as many as your restaurant uses; one tap routes the diner to the platform they pick.
Where do I start?
Browse the deep-dive pages below, or start a free trial. If you have multiple locations or are an agency managing multiple clients, book a demo and we will walk through the multi-location and agency rollouts.
Stop building tracking infrastructure. Run your restaurant.
Start a free trial, or open a deep-dive page above and tell us where we should improve.
No credit card. 14-day trial. Cancel any time.