Komi runs the menu. DineRoute runs the ad-tracked link.
Komi is a serious restaurant tech platform — QR menus, reservations, in-store guest experience. DineRoute is the smart-link your paid ad budget actually needs.
Komi is one of the more complete restaurant tech platforms in the UK and EU. They do real work on QR menus, digital table ordering, reservation booking, loyalty and SMS marketing. For a restaurant whose priority is digitizing the in-store guest experience, Komi has earned a strong reputation.
DineRoute is built for the front of the funnel — the moment someone taps your Meta carousel ad on Instagram and needs to land on the right ordering platform, with every click tracked back to whichever ad sent them. That is a different problem from "make the dine-in experience smoother", and the two tools can live side by side without overlap.
Feature by feature
Both are restaurant-focused. They cover different parts of the funnel.
| Capability | Komi | DineRoute |
|---|---|---|
| Restaurant-focused product | ||
| Branded landing page | Restaurant page | Restaurant landing page |
| Multi-platform routing (DoorDash, Uber Eats, Grubhub, etc.) | UK platforms (Deliveroo, JustEat) | US delivery + pickup networks |
| Auto-populate from a single ordering URL | — | |
| QR menu / on-table digital menu | — | |
| Reservations and booking widgets | Reservation link only | |
| Per-location pages and analytics | Yes | Yes |
| Ad tracking that attributes | ||
| Meta Pixel installed | Basic | Yes, every plan |
| Meta Conversions API (server-side) | — | |
| Google Ads conversion tag | — | |
| GA4 events | Basic | Built in, server-side |
| TikTok Pixel + Events API | — | |
| Click ID + UTM forwarding to the ordering platform | — | |
| Where each tool wins | ||
| Strong in UK / EU | US-focused, global capable | |
| Custom domain | ||
| Free trial price | Demo on request | 14 days, no card |
| Agency multi-client management | Limited | Built for agencies |
"Komi handles the QR menu and the booking widget. DineRoute handles the link in our Meta ads. We never had to choose."
When we will recommend Komi instead
If your bigger problem is the in-restaurant experience — QR menus on every table, a real reservation widget on your homepage, loyalty cards, SMS-based guest re-engagement — Komi is a more focused product for that. We do not try to build a QR-menu platform and we do not try to be a reservation booking system. We have a single reservation link field and that is the extent of it on purpose.
On the other hand, if your biggest pain right now is "we are spending real money on Meta and Google ads and we cannot tell which ads are actually driving orders," Komi has not historically prioritized that pipeline and DineRoute exists to close that gap. Running both is a reasonable answer for a lot of restaurants.
Five steps, usually under an hour
You can either replace Komi for the ad-link slot, or run both — Komi for QR menus and reservations, DineRoute for paid-ad attribution.
Decide: replace or run alongside
Most restaurants run both. Replace only if Komi is purely your bio-link tool and reservations live elsewhere. Otherwise keep Komi for in-store and add DineRoute for ads.
Paste your existing ordering URL
Drop your Komi ordering URL or your Uber Eats URL into DineRoute onboarding. We resolve every ordering platform we can find without scraping.
Confirm and add what we missed
Auto-populate covers the big networks. Add Deliveroo, JustEat, ChowNow, Caviar, or whatever else is local to you.
Paste your Pixel ID and Conversion ID
Meta Pixel ID, Meta CAPI access token, Google Ads Conversion ID, GA4 Measurement ID, TikTok Pixel ID. Optional but recommended.
Swap the link in your paid ads only
Replace the URL in your Meta Ads, Google Ads, TikTok Ads, and Instagram bio. Keep Komi for QR menus and bookings if you like — no conflict.
Questions restaurants actually ask us
Is Komi competing with DineRoute?
Not really. Komi is a strong UK-focused restaurant marketing platform that does QR menus, table ordering, reservations, and loyalty. DineRoute is a US-focused restaurant smart-link platform that does multi-platform ad attribution to Meta, Google, GA4 and TikTok. There is overlap in landing pages and per-location URLs, but the products are aimed at different parts of the restaurant marketing problem.
What does Komi do better than DineRoute?
QR-menu and on-table digital menus, full reservation booking widgets, loyalty programs, and SMS marketing. If your priority is digitizing the in-restaurant experience for guests already sitting at your table, Komi is more capable in that lane. DineRoute does not try to be a QR-menu product, and we will not pretend to be one.
What does DineRoute do better than Komi?
Multi-platform ad attribution. DineRoute fires Meta Pixel + Conversions API server-side, runs the Google Ads conversion tag, sends GA4 events via Measurement Protocol, and posts to TikTok Events API. That gets Meta Match Quality into the 7+ range and lets you optimize a Meta campaign toward conversions, not just clicks. Komi has not historically prioritized that pipeline.
We are a UK restaurant. Does DineRoute work for us?
Yes. DineRoute works anywhere there is a Meta Pixel, a Google Ads conversion tag, and a Google account. The integration list leans US — DoorDash, Uber Eats, Grubhub, ChowNow, Toast — but Uber Eats and Deliveroo URLs work the same way as link destinations. If first-party reservations matter more to your business than delivery routing, Komi is probably the better fit; if paid Meta and Google attribution is the bigger gap, DineRoute is.
Can I run both?
Yes, and several restaurants do. A common pattern is to keep Komi for the QR menus, the in-store reservation flow, and the guest loyalty stack, and use DineRoute for the public ordering link in Meta, Google, TikTok and Instagram ads. The two tools live in different parts of the funnel and do not conflict.
Pricing comparison?
Komi pricing is generally enterprise-style, quoted per location and per feature module. DineRoute is published: Solo $29/mo, Pro $49/mo, Multi $39/mo per location, Agency $199/mo for 10 clients. For a smaller restaurant testing paid ads, DineRoute is usually the cheaper way in.
How long does a switch from Komi take if I am only using their ordering link?
Most single-location switches finish inside an hour. Paste your existing Komi ordering URL into DineRoute onboarding, we auto-populate every platform we can resolve, add your Pixel ID and Conversion ID, swap the link in your ads and bio. You can keep the rest of Komi running.
Can my agency manage multiple restaurant clients on DineRoute?
Yes. The Agency plan is $199/mo for up to 10 client accounts, with per-client billing or white-label, bulk onboarding, and cross-client analytics. Komi's agency story is less first-class today.
See a real DineRoute page before you switch.
Malai Kitchen's Southlake landing page is live, branded, and firing Meta CAPI on every click.
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