Skip to content
Start free
Menu ▾
Tracking

Google Tag + Enhanced Conversions

Wire Google Ads and GA4 alongside your Meta stack so you can run cross-platform campaigns on the same routing page.

Why Google alongside Meta

Most restaurants running Meta also run a YouTube or Performance Max test. DineRoute fires a parallel Google Ads conversion on every platform_click so both platforms get the same signal without you touching code.

1. Add your GA4 measurement ID

  1. In GA4, go to Admin → Data streams → Web.
  2. Copy the Measurement ID (starts with G-).
  3. Paste into DineRoute under Settings → Tracking → GA4 ID.

2. Add a Google Ads conversion action

  1. In Google Ads, go to Tools → Conversions → + New conversion action → Website.
  2. Skip the URL scan. Click Add a conversion action manually.
  3. Name it platform_click. Category: Page view. Value: use the same value. Count: one.
  4. Copy the Conversion ID (AW-123456789) and the Conversion Label.
  5. Paste both into DineRoute under Settings → Tracking → Google Ads.

3. Enable Enhanced Conversions

Enhanced Conversions hashes email, phone, and name client-side and sends them to Google so you recover match quality that third-party cookie loss takes away. DineRoute turns this on automatically when you collect customer email on any routing page (optional field).

4. Verify

  • Open your routing page with ?gclid=test123 in the URL.
  • Tap a platform button.
  • Within a minute the conversion should show in Google Ads under Conversions → Diagnostics.

What about TikTok, Pinterest, LinkedIn?

Same flow. DineRoute fires the TikTok Events API, Pinterest Conversions, and LinkedIn Insight Tag in parallel if you paste the relevant IDs. One routing page, one click, every platform learns.