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For restaurant operators

Spend $500 on Meta ads.
Actually know if they worked.

DineRoute is the page your Instagram ad lands on. Customers pick where to order. You get a Pixel event for every click, a real cost-per-order number, and a portfolio dashboard if you run more than one spot.

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Pilot

I was spending $1,800 a month on Instagram ads and had no idea which posts made money. DineRoute went live Monday. By Friday I could see UberEats was 3× DoorDash in cost-per-order. First month up $4,200 in trackable revenue.

PF
Independent pizzeria operator
Pilot cohort · case study ships this quarter
01 · Works alongside

Every platform. One routing page.

Keep your DoorDash account. Keep your Toast ordering. DineRoute routes between ad and platform, logs every tap, and lets your ad algorithms optimize on an event that actually maps to orders.

  • DoorDash
    #1 delivery share
  • UberEats
    Highest AOV
  • Grubhub
    Corporate orders
  • ChowNow
    0% commission
  • Toast
    Direct POS
  • Direct order
    Your website
02 · What you get

Six things that shift the math.

01

Two-minute setup

Paste your platform URLs. Upload a logo (or let us fetch it). Pick a template. Live.

02

Plays with your Pixel

Already have a Meta Pixel? We plug in. CAPI token pastes from Meta Events Manager.

03

Portfolio-safe pricing

Per-location pricing. Multi-location discount kicks in at 3+ spots.

04

No lock-in, ever

Cancel any time. Export your click data. Routing pages keep their subdomains for 30 days if you leave.

05

Free tier available

PLG free tier with a DineRoute watermark. Great for testing before you commit.

06

Toast + Square friendly

Connect direct-order links from your POS for pickup customers who skip delivery-platform commission.

Operators ask

Restaurant questions.

Can't find yours? Email hello@dineroute.com and a human writes back the same day.

Q.01 Will this replace my DoorDash or UberEats account?
No. DineRoute sits on top of everything you already run. Keep your DoorDash, your UberEats, your Toast ordering, your Instagram. We just give your ads a measurable place to send people.
Q.02 Do I have to be a marketing expert to use this?
No. Paste your delivery URLs, paste your Meta Pixel ID (copy from your Meta Ads Manager), pick a template. We wire platform_click into your Meta Events Manager for you.
Q.03 I already pay $300/mo for Popmenu. Do I still need that?
Popmenu is a website and online-ordering system. DineRoute is the ad-attribution layer on top. Keep Popmenu and put DineRoute between your Meta ads and your Popmenu ordering. Or drop Popmenu if you use DoorDash or UberEats for ordering and just want better ad tracking.
Q.04 How much does this lift my ROAS?
We do not promise numbers until we have your data. Early pilot restaurants saw 20–40% better cost-per-acquired-order after their Meta campaigns had two weeks of platform_click data to learn on. Your mileage depends on spend volume and creative quality.
Q.05 Can my ad agency run this for me?
Yes. Our agency white-label plan means many agencies already have DineRoute installed for their clients. If you work with one, ask them to add you. Otherwise a 14-day self-serve trial gets you live in minutes.

Two minutes to real ad measurement.

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