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Analytics and reporting

Where to find ROAS, cost-per-order, and platform split inside your DineRoute dashboard.

The three numbers that matter

  1. Platform split — which delivery platforms your Meta traffic actually picks.
  2. Cost per platform_click — Meta spend ÷ platform_click count, by campaign.
  3. Order attribution (Enterprise) — real orders relayed back via webhook, by platform, by campaign.

Live dashboard

Log into app.dineroute.com. The default view is last 7 days. Switch to 28 days for optimization decisions, 90 days for ROAS trend.

Platform split

Stacked bar chart: DoorDash, UberEats, Grubhub, ChowNow, Toast, Direct. If one platform is under 10% of your split, consider removing it from your routing page to reduce customer decision fatigue.

Cost per platform_click

Pulled from Meta Ads API. Updates hourly. If a campaign's CPPC is more than 2× your median, pause it. If less than half your median, scale daily budget by 20%.

Export

Every view exports to CSV. Agency and Enterprise accounts get scheduled weekly exports to email or Google Drive.

Google Looker Studio connector

On Enterprise, we provide a Looker Studio data source connector. Request access from your CSM. Most restaurant groups use it to build a single board combining DineRoute data with their POS and their delivery dashboards.

Attribution windows

We default to Meta's recommended window: 7-day click, 1-day view. You can override to 1-day click or 28-day click under Settings → Attribution. Changes only affect how DineRoute labels data; they do not change how Meta optimizes.