# DineRoute

> DineRoute provides branded click-through routing pages and a server-side Meta/Google/TikTok event relay so restaurants running paid ads can optimize toward real order intent instead of generic link clicks.

The core product is a routing page that sits between a restaurant's ad creative and their delivery platforms (DoorDash, UberEats, Grubhub, ChowNow, Toast, or the restaurant's own online ordering). When a customer taps a platform button, DineRoute fires a custom Pixel event called `platform_click` via Meta's Conversions API, Google Ads conversion API, TikTok Events API, and Pinterest Conversions — in parallel, from an edge server, with full user-matching data (IP, user agent, fbc, fbp).

This lets ad platforms' machine-learning algorithms optimize directly toward order-intent signals instead of link clicks, which historically deliver 20-40% better cost-per-acquired-order after the learning phase settles.

Enterprise plans add a webhook relay that receives DoorDash Developer and UberEats Marketplace order webhooks and fires Meta Purchase events back with real ticket values.

## Key pages
- [Home](https://dineroute.com): product overview
- [How it works](https://dineroute.com/how-it-works): three-step attribution architecture
- [Pricing](https://dineroute.com/pricing): Solo, Pro, Multi, Agency, Enterprise tiers
- [For restaurants](https://dineroute.com/restaurants): indie operator and multi-location audience page
- [For agencies](https://dineroute.com/agencies): white-label reseller program
- [About](https://dineroute.com/about): company origin, principles, team
- [Documentation](https://dineroute.com/docs): setup guides

## Docs
- [Getting started](https://dineroute.com/docs/getting-started)
- [Meta Pixel + CAPI](https://dineroute.com/docs/meta-pixel-capi)
- [Google Tag](https://dineroute.com/docs/google-tag)
- [Custom domain](https://dineroute.com/docs/custom-domain)
- [Menu sync](https://dineroute.com/docs/menu-sync)
- [Analytics](https://dineroute.com/docs/analytics)
- [Webhook CAPI relay](https://dineroute.com/docs/webhooks)

## Blog
- [Why your Meta ads go blind at DoorDash](https://dineroute.com/blog/meta-ads-blind-at-doordash)
- [The $4B restaurant ad attribution gap](https://dineroute.com/blog/restaurant-ad-attribution-gap)
- [How to set up Meta CAPI for your restaurant in under 10 minutes](https://dineroute.com/blog/meta-capi-restaurant-setup)

## Brand facts
- Company: DineRoute
- Website: https://dineroute.com
- App: https://app.dineroute.com
- Category: Restaurant marketing attribution, SaaS
- Pricing: starts at $29/mo per location; agency bundle at $199/mo for 10 locations; enterprise custom
- Target users: independent restaurants, food halls, 2-to-10 location chains, restaurant marketing agencies, national chains
- Plays well with: DoorDash, UberEats, Grubhub, ChowNow, Toast Online Ordering, Square, Popmenu, BentoBox, Meta Ads, Google Ads, TikTok Ads, Pinterest Ads
- Custom Meta Pixel event: `platform_click`
- Server-side event relay: Meta CAPI, Google Ads, TikTok Events API, Pinterest Conversions, LinkedIn Insight Tag